Notebook
TELEVISION
Sony floods Miami with
460-million litres of bubbles
Behind the scenes on
the company’s biggest
ad campaign yet
● The shoot, which took place in Miami
earlier this month, saw several blocks in
the city drowned in foam by the world's
largest foam machine.
● The contraption churned out two-million
litres of foam every minute – enough to fill an
Olympic swimming pool in 24 seconds. By
the end of the shoot 460-million litres of three
different types of foam were pumped out.
● To create the perfect bubbles, John
Coller, a bubble professor of 15 years,
was hired. “The highlight was when foam
clusters the size of cars were swirling
40 storeys above our heads,” he says.
● Coller works predominantly in the film and
TV industry using foam as faux snow. Prior
to that his company helped create the
nightclub ‘foam party’ phenomenon.
Two-hundred Miami citizens were invited
to enter Sony’s ‘Foam City’, each with
their own camera to capture the chaos
● Of the 150 crew, 18 were tasked with
simply “making foam”. All left the shoot
with tans as the white stuff reflected
sunlight into their faces.
● The shoot used three cameras running
80,000ft of film, resulting in 16 hours of
footage to produce the 90-second ad.
● The music was composed by Warren
Ellis, who has previously collaborated with
Nick Cave on the soundtracks to the films
The Assassination Of Jesse James By The
Coward Robert Ford and The Proposition.
● Sydney was almost chosen as the location
for the stunt but Miami got the nod as its
“sunlight worked better with the bubbles”.
● Fallon, the advertising agency behind
the shoot, is also responsible for the
Bravia ‘bunny’, ‘paint’ and ‘balls’ adverts
as well as Cadbury’s ‘drumming gorilla’
and the new Budweiser band campaign.
The ad will debut on TV on 1 May. See it
now at ShortList.com, where you can also
catch our full interview with John Coller
6 / www.ShortList.com
Cloud’s
parachute failed
Chewy chunks of
delicious news
EXCLUSIVE
IMAGES
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